Paper recorded by Signals 4 on 2026-09-17 in cs.CL. Abstract reproduced from arXiv; link to the original below.
Published 2026-09-17 on arXiv · recorded by Signals 4 on 2026-09-18
Category: cs.CL · 自然语言处理 · first seen 2026-09-18
Search advertising connects user intent with commercial content and plays a critical role in platform monetization. Recent systems typically align pretrained generative models with a single business reward, such as eCPM, or use naive reward fusion for preliminary multi-objective alignment. However, an ideal search advertising system must jointly account for heterogeneous objectives, including rele