Shopping by algorithm: How agentic AI deploys human heuristics as a surrogate consumer

Paper recorded by Signals 4 on 2026-09-23 in cs.AI. Abstract reproduced from arXiv; link to the original below.

Published 2026-09-23 on arXiv · recorded by Signals 4 on 2026-09-24

Category: cs.AI · 人工智能 · first seen 2026-09-24

Abstract

Consumers increasingly delegate purchasing decisions to Large Language Models (LLMs) acting as surrogate consumers. Using "Tool-Lab," an adaptation of information-board process tracing that places product attributes behind costly tool calls, we examine how marketing pricing cues (i.e., just-below pricing and promotional framing) influence AI shopping agents. Across eight commercially deployed LLMs

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